Rolling Stone Roars

Signal 05 >> Rolling Stone Magazine

Essence //

Rebellious Spirit, Cultural Impact

This project redefines Rolling Stone magazine for a new era, honoring its roots in truth and critique while empowering public voice and advocacy. The goal was to build a cohesive brand identity and strategy that supports social responsibility. Through cultural events, and interactive platforms, the brand is positioned as a force that challenges the mainstream and drives social and cultural progress.

Objective //

Approach //

This project developed the Visual Strategy Guide, Visual Development Guide, and Visual Standards Guide, creating a cohesive brand future. Bold designs, anchored by a graffiti-inspired logo, embody rebellion and freedom. A website under PROMOTEPROGRESS was launched as a hub for activism and critique. Every element—from strategy to promotional materials—was crafted to capture energy, inspire social change, and to remain true to the brand’s core values.