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The Resonance of Presence

Signal 01

Critical Reflection, Digital Balance

Essence //

This project focuses on creating a brand that encourages reflection on digitalization and influencer culture. It aims to help people reconnect with themselves and others by balancing real-world and virtual interactions. It thoughtfully examines the subtle negative effects of influencer culture, promoting a deeper understanding of its impact on self-awareness, emotional health, and critical thinking.

Objective //

InnerSync reflects the idea of aligning one’s inner self with reality. The project includes a range of deliverables, such as posters, a website, a tool kit, social media campaigns and cultural events, to spread the brand’s core message. The design process involved building a visual identity, including a logo that symbolizes balance and flow. InnerSync encourages users to build healthier relationships with digital spaces, and rediscover authentic expression.