Muted Spotlight
Signal 04 >>
Modern Luxury, Minimalist Edge
Essense //
Polish the look of FSHN Magazine while reinforcing its core values—Fashionable, Sustainable, Haute, and Nouveau. The redesign strengthens these principles with a cozy aesthetic that balances functionality and fashion trends. Using monochromatic schemes and a breathable, pioneering style, the design appeals to a broader audience, giving the magazine’s identity greater clarity and impact.
Objective //
Approach //
The redesign embraces a minimalist aesthetic in black, white and different shades of gray, using contrast to convey style and attitude. The redesigned wordmark and icon blend imagery with typography to refresh the brand identity. The website and app layouts prioritize a seamless user experience with light and dark modes for flexibility. The goal throughout was to craft a layout that highlights content while preserving the magazine’s luxurious, avant-garde image.
Anthony Palmer
Instructor //
Brand Identity, App Design,
Website Design
Categories //
Luxury, Avant-garde, Breathable