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Cluck, Sprint, Win

Signal 07

Essence //

AI-Driven Fun, Wholesome Message

Instructor //

Ross Patric

This project combines AI-driven creativity with advertising insight to produce an engaging video advertisement. The process involved iterative training of AI tools, blending advanced technology with designer thinking. The concept—a marathon race where the winner symbolizes the exceptional quality of the product—highlights its healthy origins while pushing the boundaries of innovative tools and thoughtful design.

Objective //

The creative process involved multiple AI tools. ChatGPT was used to refine the concept and write the script, while Midjourney and Adobe Firefly generated visuals. Each image was animated using Pika Labs, and then edited into a cohesive video with AI-generated voiceover andsound effects. Through trial, error, and iteration, the final product was a lively, AI-enhanced advertisement that seamlessly combines visuals, narration, and music to convey the brand message effectively.