Murmurs of the Puppy Run

Signal 03 >>

Playful Identity, Vibrant Connection

Essence //

To create and establish a brand identity for a small, vibrant, and friendly startup dog breeding business. The aim of this project was to analyze the intent behind a roadside sign and build a cohesive brand system. Inspired by the colors of bulldogs, the brand uses fresh, joyful, warm tones to convey a bright and passionate pet brand. From vision to visuals, this project built a pet company.

Objective //

Approach //

The work included developing a name, visual identity, and key deliverables—a brochure, a set of three posters, and a website—with cohesive visuals and text. Each element complements the others, creating a unified style that strengthens brand’s connection with its audience. Hand-drawn organic watercolor elements, inspired by bulldog skin tones, add a fresh, creative touch to the brand.

Hunter Wimmer